AMA President, Dr Omar Khorshid, explained this campaign is a creative, highly visual campaign which turns the tables on sophisticated soft drink ads, directed at young people each summer.
“It may come as a surprise to many Australians that there are eight to 12 teaspoons of sugar in an average 375ml can of soft drink. It is, however, no surprise these drinks are contributing to obesity and preventable diseases like type 2 diabetes, heart disease, stroke, and some cancers.”
“It’s a staggering figure, and we think Aussies need to know what they are consuming and the impact it can have on their long-term health,” he said.
Dr Khorshid said with the COVID-19 pandemic continuing it was important not to overlook other major health issues facing the nation.
“Sugary drinks are a ticking time bomb for the nation’s health, and we urge Australians to choose water whenever they can. We would like to see Australia go the same way as the UK and introduce a tax on the sugar in the drinks – sending a clear signal to consumers that these drinks are bad for you,” he added.
The #SicklySweet social media campaign will be on Twitter, Facebook, and Instagram. Campaign details and further information can be found at sicklysweet.com.au.
The full media release is available here.