AMA ‘Clear the hospital logjam’ wins Campaign of the Year Award

The AMA has won this year’s Associations Forum Award for External Campaign of the Year for its Clear the hospital logjam campaign.

The AMA has consistently campaigned since 2022 for funding reform for Australia’s public hospitals through the Clear the hospital logjam campaign and for reform to Medicare through the Modernise Medicare campaigns.

Both campaigns were shortlisted for the Associations Forum External Campaign of the Year award, with Clear the Hospital Logjam taking out the award earlier this week.

Federal AMA CEO Ms Natalia Centellas said successful campaigns required the talents of many staff in the Federal AMA — across policy, advocacy, and communications — to seamlessly deliver excellent results.

“This award is a testament to the dedication and expertise of our team,” she said.

Ms Centellas gave a special acknowledgment to current and former AMA presidents and vice presidents, who had invested many hours, often in the early morning, doing media interviews and press conferences to promote the work of the AMA, and to Dr Sarah Whitelaw, who has been a key spokesperson for the hospitals campaign.

“These campaigns also owe their success to the invaluable contributions of our Federal Council, our various councils and committees, State AMAs and the broader AMA membership,” Ms Centellas said.

“Your experiences and insights have been instrumental in informing our policy and decision-making processes. This award is not just a recognition of the AMA as an organisation; it is a celebration of the work we do to improve the health outcomes of the communities we serve.”

Associations Award
Ms Natalia Centellas (left, AMA CEO), Mr Luke Toy (centre, AMA Head of Advocacy), Dr Katharine Bassett (2nd right, AMA Manager Research and Reform)


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