Media release

Plain Packaging Challenge Runs Out Of Puff

The AMA welcomes today’s High Court rejection of Big Tobacco’s challenge to the Federal Government’s tobacco plain packaging legislation.

AMA President, Dr Steve Hambleton, hailed the decision as a victory for common sense and public health.

Dr Hambleton said that the tobacco industry should accept the Court’s decision and get to work on adhering to the plain packaging legislation.

“The tobacco industry’s complaints have been found to have no reasonable basis. They have tried to delay the introduction of plain packs so they could continue to put profits ahead of the health of millions of people,” Dr Hambleton said.

“The AMA has been a strong supporter of plain packaging and congratulates the Government, particularly Nicola Roxon, on promoting this world leading public health initiative and getting a big win in the High Court.

“We look forward to seeing the plain olive green packs with graphic health warnings appear on shelves as soon as possible to act as a further deterrent to people taking up the killer habit of smoking.

“The AMA hopes that the High Court decision builds momentum around the world for other countries to stand up to Big Tobacco.”

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