GP Network News Issue 12 Number 37
The AMA conducted a National Summit on Alcohol Marketing to Young People at Parliament House in Canberra this week, in association with the 70-member National Alliance for Action on Alcohol (NAAA).
Leading public health and non-government organisations, law enforcement bodies, youth associations, and experts in alcohol met to discuss the ubiquitous problem of young people and children being exposed to alcohol marketing (including in social media), and the policy and legislative reforms needed to curtail this.
The Summit heard from a number of leading researchers and academics in the field, and also heard views from a panel of prominent Federal Parliamentarians with portfolio interests in the area. The AMA also released a major report - Alcohol Marketing and Young People: Time for a new policy agenda.
From the deliberations and points of view expressed at the Summit, there was a broad consensus about the following key findings:
The AMA and the NAAA believe that the exposure of children, teenagers and young people to alcohol advertising and promotion should be curtailed by government regulation, which is independent of the alcohol and advertising industries.
Click here for full press release.
AMA President, Dr Steve Hambleton, said this week that alcohol industry self-regulation has failed and called on the Government to establish a Federal Inquiry into alcohol marketing in Australia.
Releasing a new AMA report – Alcohol Marketing and Young People: Time for a new policy agenda – Dr Hambleton said that alcohol marketing to young people was at an unprecedented level and was embracing new platforms, including social media, to lure teenagers and young adults into early and potentially harmful drinking patterns.
The Alcohol Marketing and Young People: Time for a new policy agenda report provides a comprehensive, contemporary overview of the methods, the tricks and the effects of alcohol marketing to young people.
“Our report examines the evidence base that links alcohol marketing to harmful drinking patterns among young people.
“We have surveyed the key features of contemporary alcohol marketing, reviewed the research literature on the effects of this marketing on young people, and concluded that there is a need for new and more robust policy responses.
“Self-regulation by the alcohol industry has failed. It is time for a proper inquiry into alcohol marketing and regulation, which exposes the failure of the current regime and proposes realistic and enforceable Government sanctions,” Dr Hambleton said.
Click here for full press release.
The AMA report, Alcohol Marketing and Young People: Time for a new policy agenda, is at http://ama.com.au/alcohol-marketing-and-young-people
The latest topic in the Veterans’ Medicines Advice & Therapeutics Education Services (MATES) project is Proton Pump Inhibitors – How Much for How Long?
The therapeutic brief discusses the use of Proton Pump Inhibitor (PPI) medicines for the treatment of gastro-oesophageal reflux disease (GORD) and advocates the benefits of a step-down approach while maintaining adequate symptom control. A veteran brochure, Medicines for Heartburn and Reflux – How Much for How Long? has also been prepared.
Therapeutic briefs and a copy of the veteran brochure have been sent to GPs treating selected veterans identified in the RPBS dispensing data. Veteran patients will receive the brochure in October. Veterans’ MATES also sent topic materials to all registered pharmacies, Australian Association of Consultant Pharmacy (AACP) members and Directors of Care at residential aged-care facilities.
This information and copies of previous topic material are available at www.veteransmates.net.au
National Walk to Work Day is an annual event that encourages people to build regular walking into their daily routines. Regular walking can help beat obesity, prevent disease, improve mental health and enhance general wellbeing.
This year Walk to Work Day is on Friday 28 September 2012. GPs are encouraged to promote the event to patients. For more information go to www.walk.com.auWe welcome your comments and suggestions as well. Please tell us what you think.