Sugar reformulation a FANTAsy and further proof a tax on sugary drinks is needed

The AMA is calling for a sugar tax as it is revealed sugar content in some sugary drinks has increased.

Media reports this week revealed that the sugar content in popular soft drink Fanta had increased by 60 per cent just a few years after it was reduced, despite industry assurances that sugary drinks are being reformulated with less sugar.

AMA President Professor Steve Robson, who launched the AMA’s federal budget submission arguing for a tax on sugary drinks, said consumers have been sold a story about reformulation, only to discover that sugar amounts had increased in some drinks — despite being advertised as the opposite.

“This is further evidence of the need for a tax on sugary drinks to encourage manufacturers to prioritise true reformulation efforts and provide consumers with healthier options,” Professor Robson said.

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