The categories for the awards were Best State Publication, Most Innovative Use of Website or New Media, Best Lobby Campaign, and Best Public Health Campaign. The winners include:
Best State Publication – Joint Winners
AMA (NSW) – The NSW Doctor
AMA (SA) – MedicSA
The judges said The NSW Doctor had “a fresh modern design with high-level content and information and broad readership appeal”. They said MedicSA was “an overall very good publication with good consistency, quality content and great value for its production budget”.
Most Innovative Use of Website or New Media
AMA (QLD) – Your Hospitals website
The judges said the Your Hospitals website was “a great initiative and extremely useful for all Queenslanders and great use of technology to inform the Queensland community”.
Best Public Health Campaign
AMA (WA) – “Good Health – Great Future” Campaign
The judges said this was “a well-targeted campaign with a clear message that demonstrated originality and ownership”. The campaign addresses disadvantages facing WA Indigenous communities.
Best Lobby Campaign
AMA (VIC) – “War on Red Tape” Campaign
The judges said this was “a well-focused campaign that has achieved results. They did not use lots of glossy material but relied on the good use of quality information. The Government is responding to the campaign by reviewing several forms, including replacing a 25 page Taxi Program form with an electronic ‘smart’ form”.
Dr Pesce congratulated all the State and Territory AMA organisations for outstanding work at all times.
28 May 2010
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