Media release

AMA National Conference 2010 - Excellent work by State and Territory AMAs recognised

AMA President, Dr Andrew Pesce, tonight presented the Presidents and CEOs of the State and Territory AMA organisations with awards for outstanding work in lobbying and communication.

The categories for the awards were Best State Publication, Most Innovative Use of Website or New Media, Best Lobby Campaign, and Best Public Health Campaign.  The winners include:

Best State Publication – Joint Winners

AMA (NSW) – The NSW Doctor

AMA (SA) – MedicSA

The judges said The NSW Doctor had “a fresh modern design with high-level content and information and broad readership appeal”. They said MedicSA was “an overall very good publication with good consistency, quality content and great value for its production budget”.

Most Innovative Use of Website or New Media

AMA (QLD) – Your Hospitals website

The judges said the Your Hospitals website was “a great initiative and extremely useful for all Queenslanders and great use of technology to inform the Queensland community”.

Best Public Health Campaign

AMA (WA) – “Good Health – Great Future” Campaign 

The judges said this was “a well-targeted campaign with a clear message that demonstrated originality and ownership”.  The campaign addresses disadvantages facing WA Indigenous communities.

Best Lobby Campaign      

AMA (VIC) – “War on Red Tape” Campaign

The judges said this was “a well-focused campaign that has achieved results.  They did not use lots of glossy material but relied on the good use of quality information.  The Government is responding to the campaign by reviewing several forms, including replacing a 25 page Taxi Program form with an electronic ‘smart’ form”.

Dr Pesce congratulated all the State and Territory AMA organisations for outstanding work at all times.


28 May 2010

CONTACT:  John Flannery                        02 6270 5477 / 0419 494 761

                Geraldine Kurukchi                  02 6270 5467 / 0427 209 753


Follow the AMA on Twitter:

Media Contacts


 02 6270 5478
 0427 209 753

Follow the AMA

‌ @AustralianMedicalAssociation