Excellent Work By State and Territory AMAs Recognised
AMA President, Dr Rosanna Capolingua, last night presented the Presidents and CEOs of State and Territory AMA organisations with awards for outstanding work in lobbying and communication.
The categories for the awards were Best Publication, Best Website, Best Public Health Campaign, and Best Lobby Campaign.
The winners were:
Best Publication Dr Q, AMA Queensland.
The judges said this year's winner was very impressive, containing a good mix of political, clinical and practical information, and offering genuine insight into the personal and emotional experiences faced by doctors through their work.
Best Website AMA Western Australia
The judges said the winning website was sophisticated, professional and user-friendly, and a valuable tool for doctors, medical students and the general public.
It provides access to a wide range of up-to-date and important information, and has boosted traffic in the past year by an impressive 40 per cent.
Best Public Health Campaign AMA ACT - Art In, Butt Out
The judges said the winning campaign stood out because it was original, altruistic, and - by using milk cartons as a medium - made imaginative use of scarce resources.
The campaign also spoke directly to its target audience, year 8 children.
Best Lobby Campaign AMA Western Australia - Remuneration Review
The judges said the winning campaign was sophisticated, extremely well planned, extensively researched, and successful in delivering a 43 per cent pay rise for salaried doctors.
The judging panel included former AMA President, Dr Kerryn Phelps; Chief political correspondent for Australian Doctor, Paul Smith; lobbyist, senior journalist and media trainer, Mr Laurie Wilson; the team at software and website company, Agileware.
CONTACT: Kylie Walker 0405 229 152
Kylie Butler 0417 652 488